How to build a homepage that represents your agency

Crafted is a series of tips to make your sites more accessible, usable, and clear. The Isomer team studies these topics and writes each guideline, word by word.

Why your homepage matters

Your homepage can leave a big first impression. It should help readers understand what your agency does. Your agency might also have key e-services or high-traffic pages. The homepage should make these easy to find.

If you’re building a website to represent your agency, here’s how we would structure your homepage.

Structure your homepage like this

Start by introducing your agency in the hero banner

The title should be your agency’s name. In the description, briefly explain what value your agency provides.

Add buttons that link to key pages about your agency or popular services that you provide. These may be called “About us” or “E-Services”.

Don’t overcrowd the hero with details.

Highlight your key services

Use columns of text or cards to link services or pages that consistently get high traffic. Use your page visits data from WOGAA to decide which pages to surface.

Link your newsroom or media updates

Link a Collection that contains recent updates, like your Newsroom or Media Room.

This builds trust and authority by signalling that you provide relevant, up-to-date information.

Adjust the order depending on your agency’s goals. For example, if journalists cover your agency’s updates frequently, your newsroom deserves to be higher.

Elaborate on your mission or feature a campaign

Use image with text to show a captivating image. Add a button to link to the main page of the campaign.

This section helps you reinforce your brand’s mission and values, but it should appear lower on the page since most of the public look for services first.

Examples to inspire you

Here are some well-structured homepages that clearly reflect the agency’s identity while directing users to key services:

• CMPB

• STB

• CSA